Chevrolet has announced that they will be partnering with Street League Skateboarding(SLS). Stevens Point Chevrolet fans at Wheelers Automotive Chevrolet GMC, should come and take a look at the official ride of the upcoming 2012 season.
This sponsorship will provide excitement for both the fans and the Street League Pros. The Street League features some of the biggest names in skateboarding. Chevrolet features the biggest names in the automotive industry so this new partnership is a perfect match.
In November, Chevrolet teamed up with Street League founder and President Rob Dyrdek to have the new 2012 Chevy Sonic do a “kick flip” off a huge ramp, with Rob behind the wheel. The was featured in the Sonic Super Bowl commercial, and was the lead story-line in the premier episode of the fifth season of Rob Dyrdek’s Fantasy Factory on MTV. Stevens Point Chevrolet shoppers should come and take a look at the lineup of 2012 Sonic vehicles on our lot.
“With Rob we’ve found an advocate for the Chevy Brand, especially after he’s taken Sonic on some of his most memorable adventures,” said Kevin Mayer, director, Chevrolet Advertising.
A Chevy Sonic will be awarded to both the 2012 Street League Champion and one lucky fan. Through an online contest, legal U.S. residents have the chance to win the exact vehicle to the one presented to the 2012 Champion. Stevens Point Chevrolet Fans should visit www.StreetLeague.com/Chevrolet to enter.
In addition to the car giveaway, Chevrolet is now the sponsor of “Chevrolet Overdrive.” This event has no boundaries or specific rules and is a complete jam session. This will happen immediately following the finals of every event. It will be streamed live on the Street League’s Facebook page. The judges will award $10,000 to the best overall skater from each “Chevrolet Overdrive” session and a trophy.
“From working with Chevrolet to make the Sonic kickflip car a reality, to now creating the Chevrolet Overdrive campaign as well as offering the Championship car for this year’s series, we have built an amazing partnership,” says Street League creator Rob Dyrdek. “Their dynamic integration into the Street League platform is a testament to their support of not only the series, but to our fans and skateboarding in general.”